A strong and focused Digital Strategy is key to achieving measurable results on-line.
The most important aspect is to apply the foundations of traditional marketing and creative branding to Digital Strategy.
This includes developing a strong Value Proposition, creating compelling Calls to Action and crafting a unique on-line brand identity.
I work on Digital Strategy with clients using 6 key steps :-
- Situational Analysis – understanding your brand and its competitive environment.
- Objective Setting – what do you want to achieve ?
- Strategy formulation – how are we going to use branding and digital marketing to achieve the objectives.
- Tactics – applying a unique set of digital and social platforms to achieve objectives
- Actions – who does what and how do they do it (the nitty gritty of strategy)
- Control – measure results, tweek strategy and contine.
I have recently completed a comprehensive Digital Strategy for an Irish distribution company www.spehenmillerltd.com that included a web re-build, SEO, Social Media integration with new Hosting from www.blacknight.com.Contact me to find out more !